Traffic

We wanted to put a new business development strategy in place, by using our existing data that had been acquired from a variety of sources. However, the data was spread across numerous spreadsheets and databases, which made using it for direct marketing campaigns messy and slow.”

Phill Elwell, Director, Traffic Marketing

The Challenge

Traffic Marketing and Communications is an award-winning marketing and digital consultancy based in Birmingham, specialising in marketing communications, online learning and collaboration.

After a period of rapid growth, Traffic required a single online solution to manage clients and provide a platform for its new business development strategy.

The organisation had build up a large number of contacts and prospects over a 6 year period, that were scattered across several platforms such as LinkedIn and Excel spreadsheets.

Alongside a CRM platform, Traffic required a finance solution to manage cashflow and forecasting.

In this case study Phil Elwell, director at Traffic talks us through their experience of partnering with Innovationers.

“We wanted to put a new business development strategy in place, by using our existing data that had been acquired from a variety of sources. However, the data was spread across numerous spreadsheets and databases, which made using it for direct marketing campaigns messy and slow.”

“We’d been considering a CRM solution for some time and taken trials and demos of other products. What was missing was for someone to help us tailor a solution to our specific needs.”

The Solution

“We met Innovationers at the right time. They are approved partners for a number of CRM platforms and their tailored solutions go way beyond off-the-shelf products. They also took a very different approach to us than we’d experienced with other providers. Instead of just providing us with a trial code and a follow-up call, they took the time to understand where we were as a business – and most importantly; where we wanted to get to.”

 

The Benefits

“We now have a CRM solution that joins up our direct marketing and prospecting campaigns. All of our data has been exported into the CRM with an individual record for each contact. This means we can track all communication with a contact and monitor their position in the buying circle at any point. All our contact information remains up to date and synchronised in email, mobile phones and the CRM.

 

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Innovationers

Innovationers are systems integration and project management specialists. We have worked with small and large companies, working with MDs, CEOs, Operations Directors and Marketing departments.